Positioning to Win
We all know winning begins long before release of the RFP. TMI’s Creating a Win practice is the premier pre-RFP Positioning-to-Win process. Our Situation Assessment helps you understand your customer’s acquisition problem and how to respond and actively address affordability.
Creating a Win has been perfected in over 500 winning efforts. It begins early with a Competitive Assessment and Win Strategy Workshop to determine your competitive posture and your competitor’s likely strategy. The home team’s Win Strategy is derived with plans to implement it.
Our Competitive Assessment results in—
- Competitive ranking by factor or sub factor
- Your competitive shortfalls and plans to fix them
- A win strategy derived in context of competitor’s likely strategies
- Your discriminators
- Competitor weaknesses to “ghost”